{"id":5,"date":"2019-01-28T16:53:30","date_gmt":"2019-01-28T16:53:30","guid":{"rendered":"http:\/\/adi.extendstudio.net\/site-28jan19-1852\/index.php\/colibriwp\/"},"modified":"2022-11-25T11:35:32","modified_gmt":"2022-11-25T11:35:32","slug":"colibriwp","status":"publish","type":"page","link":"https:\/\/tunisie-rse.com\/","title":{"rendered":"Accueil"},"content":{"rendered":"
\n \n
\n \n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n
\n <\/path><\/svg><\/span><\/div>\n \n \n
\n \n \n

Economique<\/strong><\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n <\/path><\/svg><\/span><\/div>\n \n \n
\n \n \n

Social<\/span><\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n <\/path><\/svg><\/span><\/div>\n \n \n
\n \n \n

Environnement<\/span><\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n \n
\n
<\/div>\n <\/div>\n <\/div>\n
\n \n
\n
<\/div>\n <\/div>\n <\/div>\n
\n \n
\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n \n

Qui sommes-nous<\/span><\/h2>\n <\/div>\n <\/div>\n
\n \n \n
\n

Dans un contexte marqu\u00e9 par l\u2019int\u00e9r\u00eat grandissant port\u00e9, dans plusieurs pays du monde, au concept de la responsabilit\u00e9 soci\u00e9tale des entreprises (RSE) soit pour son r\u00f4le dans l\u2019incitation des institutions \u00e0 contribuer davantage \u00e0 l\u2019effort\n collectif visant la r\u00e9alisation des objectifs du d\u00e9veloppement durable ou pour son r\u00f4le dans l\u2019am\u00e9lioration de l\u2019image de l\u2019entreprise devant ses employ\u00e9s et les autres acteurs \u00e9conomiques…<\/p>\n <\/div>\n <\/div>\n

\n \n
lire la suite…<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n \n \n
\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n \n

RSE Actualit\u00e9<\/span><\/h2>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n
\n\t\t\t\t\"\" <\/a>\n\t\t\t<\/div>
<\/div><\/div><\/div>

Le Groupe STAFIM renforce son engagement solidaire avec l\u2019initiative \u00ab LANDTREK El5ir \u00bb durant le Ramadan<\/h4><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Date: <\/span> mars 13, 2026<\/a><\/div><\/div><\/div><\/div><\/div>
Lire la suite<\/span> <\/path><\/svg><\/span><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n \n \n
\n\t\t\t\t\"\" <\/a>\n\t\t\t<\/div>
<\/div><\/div><\/div>

Wifak Bank publie son premier rapport \u00ab\u00a0ESG\u00a0\u00bb et r\u00e9affirme son engagement en faveur de la finance islamique responsable et du d\u00e9veloppement durable<\/h4><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Date: <\/span> mars 8, 2026<\/a><\/div><\/div><\/div><\/div><\/div>
Lire la suite<\/span> <\/path><\/svg><\/span><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n \n \n
\n\t\t\t\t\"\" <\/a>\n\t\t\t<\/div>
<\/div><\/div><\/div>

Hyundai soutient la solidarit\u00e9 pendant le Ramadan \ud83c\udf19<\/h4><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Date: <\/span> f\u00e9vrier 17, 2026<\/a><\/div><\/div><\/div><\/div><\/div>
Lire la suite<\/span> <\/path><\/svg><\/span><\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n \n \n <\/div>\n <\/div>\n
\n \n
Voir plus…<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n \n \n
\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n \n

Les entreprises socialement responsables
en Tunisie<\/span><\/h2>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n
\n \n \n \"\"\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
voir plus…<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n \n \n
\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n \n

La RSE, un enjeu majeur pour les entreprises <\/span><\/h2>\n <\/div>\n <\/div>\n
\n \n \n
\n

Dans une soci\u00e9t\u00e9 marqu\u00e9e par la m\u00e9fiance envers les politiques et les industriels ainsi que par une s\u00e9rie de plusieurs incidents sociaux professionnels, les entreprises souhaitent redorer leur image de marque et contribuer au d\u00e9veloppement\n durable de leurs activit\u00e9s et de l\u2019impact de celles-ci sur la soci\u00e9t\u00e9. La RSE est devenue aujourd\u2019hui un tremplin pour renforcer l\u2019\u00e9thique de l\u2019entreprise, en assurant la transparence des activit\u00e9s et la comp\u00e9titivit\u00e9 sur le march\u00e9.<\/p>\n <\/div>\n <\/div>\n

\n \n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n
\n <\/path><\/svg><\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n \n \n
Quels sont les b\u00e9n\u00e9fices pour les entreprises ?<\/h5>\n <\/div>\n <\/div>\n
\n \n \n
\n

Une d\u00e9marche RSE s\u2019inscrit dans une d\u00e9marche \u00e9thique de l\u2019entreprise qui souhaite avant tout soigner son image de marque aupr\u00e8s de ses salari\u00e9s et des parties prenantes. Travailler sur ses aspects humains et environnementaux\n sont des messages forts \u00e0 envoyer \u00e0 ses collaborateurs..<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n \n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n
\n <\/path><\/svg><\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n \n \n
D\u00e9finition de la RSE selon l\u2019ISO 26000<\/h5>\n <\/div>\n <\/div>\n
\n \n \n
\n

la responsabilit\u00e9 d\u2019une organisation vis-\u00e0-vis des impacts de ses d\u00e9cisions et activit\u00e9s sur la soci\u00e9t\u00e9 et sur l\u2019environnement , se traduisant par un comportement \u00e9thique et transparent qui \u2013 contribue au d\u00e9veloppement durable\n , y compris \u00e0 la sant\u00e9 et au bien-\u00eatre de la soci\u00e9t\u00e9…<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n \n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n
\n <\/path><\/svg><\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n \n \n
Le d\u00e9marche RSE<\/h5>\n <\/div>\n <\/div>\n
\n \n \n
\n

Aujourd\u2019hui, la Responsabilit\u00e9 Sociale des Entreprises est v\u00e9ritablement institutionnalis\u00e9e dans le monde de l\u2019entreprise. Concr\u00e8tement, les d\u00e9marches et strat\u00e9gies RSE renvoient aux diff\u00e9rentes politiques mises en place dans\n les entreprises pour contribuer par exemple \u00e0 la protection de l\u2019environnement…<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n \n \n
\n \n
\n \n
voir plus…<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n \n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n \n \n

Les 7 piliers de la RSE<\/span><\/h2>\n <\/div>\n <\/div>\n
\n \n \n
\n

La strat\u00e9gie RSE d\u2019une entreprise vise \u00e0 consid\u00e9rer sa performance globale sous les trois angles \u00e9conomique, soci\u00e9tal et environnemental. Depuis fin 2010, la norme ISO 26000 structure cette d\u00e9marche : elle repr\u00e9sente le premier standard\n international de Responsabilit\u00e9 Soci\u00e9tale des Entreprises en ce qu\u2019elle d\u00e9finit clairement et de mani\u00e8re consensuelle les notions de d\u00e9veloppement durable et de responsabilit\u00e9 soci\u00e9tale…<\/p>\n <\/div>\n <\/div>\n

\n \n
lire la suite…<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n \n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n \n

La communication responsable dans L\u2019RSE<\/span><\/h2>\n <\/div>\n <\/div>\n
\n \n \n
\n

La communication responsable, ou communication durable ou encore \u00e9co-communication, renvoie \u00e0 une communication consistant \u00e0 prendre en consid\u00e9ration les aspects soci\u00e9taux et environnementaux pour toute forme de communication (publicit\u00e9,\n marketing, relations publiques\u2026) des entreprises ou autres organisations.<\/p>\n

La communication responsable s\u2019entend \u00e0 la fois sur le fond et sur la forme. Sur le fond, il s\u2019agit d\u2019une communication qui tend \u00e0 valoriser les engagements de l\u2019entit\u00e9 communicante dans les domaines environnementaux ou sociaux, ainsi\n qu\u2019\u00e0 responsabiliser les destinataires du message (consommateurs, citoyens\u2026)…<\/p>\n <\/div>\n <\/div>\n

\n \n
Lire la suite…<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n \n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n \n \n

RSE et strat\u00e9gie marketing digital<\/span><\/h2>\n <\/div>\n <\/div>\n
\n \n \n
\n

\u00ab La fonction marketing est identifi\u00e9e comme levier de diffusion de la strat\u00e9gie RSE \u00e0 toute l\u2019organisation et aux parties prenantes, notamment en recueillant le feed-back de ces derni\u00e8res et en orchestrant la communication, les initiatives\n RSE. \u00bb (Maignan et al., 2005)…<\/p>\n <\/div>\n <\/div>\n

\n \n
Lire la suite…<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n
\n
\n
\n \n
\n
<\/div>\n <\/div>\n <\/div>\n
\n \n
\n
<\/div>\n <\/div>\n <\/div>\n
\n \n
\n
<\/div>\n <\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n \n

Contactez-nous<\/h2>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n
\n
\n \n \n
\n \n
\n \n
\n \n \n

INFORMATIONS DE CONTACT<\/h4>\n <\/div>\n <\/div>\n
\n <\/path><\/svg><\/span><\/div>\n \n \n
\n \n \n
\u00e9crivez-nous ou contactez-nous sur nos r\u00e9seaux sociaux<\/h5>\n <\/div>\n <\/div>\n
\n \n
\n
\n \n
\n
\n \n \n <\/path>\n <\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n
\n \n
\n
\n \n \n <\/path>\n <\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n
\n \n
\n
\n \n \n <\/path>\n <\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
\n
\n \n \n
\n \n
\n \n
\n

<\/p>

    <\/ul><\/div>\n
    \n
    \n\n\n\n\n\n\n<\/div>\n