{"id":1821,"date":"2022-08-01T11:15:52","date_gmt":"2022-08-01T11:15:52","guid":{"rendered":"http:\/\/tunisie-rse.com\/?page_id=1821"},"modified":"2022-08-01T11:18:14","modified_gmt":"2022-08-01T11:18:14","slug":"rse-et-strategie-marketing-digital","status":"publish","type":"page","link":"https:\/\/tunisie-rse.com\/index.php\/rse-et-strategie-marketing-digital\/","title":{"rendered":"RSE et strat\u00e9gie marketing digital"},"content":{"rendered":"<div data-colibri-id=\"1821-c1\" class=\"style-890 style-local-1821-c1 position-relative\">\n  <!---->\n  <div data-colibri-component=\"section\" data-colibri-id=\"1821-c2\" id=\"reusable-sections\" class=\"h-section h-section-global-spacing d-flex align-items-lg-center align-items-md-center align-items-center style-891 style-local-1821-c2 position-relative\">\n    <!---->\n    <!---->\n    <div class=\"h-section-grid-container h-section-boxed-container\">\n      <!---->\n      <div data-colibri-id=\"1821-c3\" class=\"h-row-container gutters-row-lg-0 gutters-row-md-0 gutters-row-0 gutters-row-v-lg-0 gutters-row-v-md-0 gutters-row-v-0 style-892 style-local-1821-c3 position-relative\">\n        <!---->\n        <div class=\"h-row justify-content-lg-center justify-content-md-center justify-content-center align-items-lg-stretch align-items-md-stretch align-items-stretch gutters-col-lg-0 gutters-col-md-0 gutters-col-0 gutters-col-v-lg-0 gutters-col-v-md-0 gutters-col-v-0\">\n          <!---->\n          <div class=\"h-column h-column-container d-flex h-col-lg-auto h-col-md-auto h-col-auto style-893-outer style-local-1821-c4-outer\">\n            <div data-colibri-id=\"1821-c4\" class=\"d-flex h-flex-basis h-column__inner h-ui-empty-state-container h-px-lg-0 h-px-md-0 h-px-0 v-inner-lg-0 v-inner-md-0 v-inner-0 style-893 style-local-1821-c4 position-relative\">\n              <!---->\n              <!---->\n              <div class=\"w-100 h-y-container h-column__content h-column__v-align flex-basis-100\">\n                <!---->\n              <\/div>\n            <\/div>\n          <\/div>\n          <div class=\"h-column h-column-container d-flex h-col-lg-auto h-col-md-auto h-col-auto style-894-outer style-local-1821-c5-outer\">\n            <div data-colibri-id=\"1821-c5\" class=\"d-flex h-flex-basis h-column__inner h-px-lg-2 h-px-md-2 h-px-2 v-inner-lg-2 v-inner-md-2 v-inner-2 style-894 style-local-1821-c5 position-relative\">\n              <!---->\n              <!---->\n              <div class=\"w-100 h-y-container h-column__content h-column__v-align flex-basis-100 align-self-lg-start align-self-md-start align-self-start\">\n                <!---->\n                <div data-colibri-id=\"1821-c6\" class=\"h-global-transition-all h-heading style-895 style-local-1821-c6 position-relative h-element\">\n                  <!---->\n                  <div class=\"h-heading__outer style-895 style-local-1821-c6\">\n                    <!---->\n                    <!---->\n                    <h2 class=\"\"><span style=\"font-weight: 600;\">RSE et strat\u00e9gie marketing digital<\/span><\/h2>\n                  <\/div>\n                <\/div>\n                <div data-colibri-id=\"1821-c7\" class=\"h-text h-text-component style-896 style-local-1821-c7 position-relative h-element\">\n                  <!---->\n                  <!---->\n                  <div class=\"\">\n                    <p>\u00ab La fonction marketing est identifi\u00e9e comme levier de diffusion de la strat\u00e9gie RSE \u00e0 toute l\u2019organisation et aux parties prenantes, notamment en recueillant le feed-back de ces derni\u00e8res et en orchestrant la communication, les initiatives\n                      RSE. \u00bb (Maignan et al., 2005)&#8230;<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div data-colibri-id=\"1821-c10\" class=\"h-row-container gutters-row-lg-2 gutters-row-md-2 gutters-row-0 gutters-row-v-lg-2 gutters-row-v-md-2 gutters-row-v-2 style-899 style-local-1821-c10 position-relative\">\n        <!---->\n        <div class=\"h-row justify-content-lg-center justify-content-md-center justify-content-center align-items-lg-stretch align-items-md-stretch align-items-stretch gutters-col-lg-2 gutters-col-md-2 gutters-col-0 gutters-col-v-lg-2 gutters-col-v-md-2 gutters-col-v-2\">\n          <!---->\n          <div class=\"h-column h-column-container d-flex h-col-lg-auto h-col-md-auto h-col-auto style-900-outer style-local-1821-c11-outer\">\n            <div data-colibri-id=\"1821-c11\" class=\"d-flex h-flex-basis h-column__inner h-px-lg-2 h-px-md-2 h-px-2 v-inner-lg-2 v-inner-md-2 v-inner-2 style-900 style-local-1821-c11 position-relative\">\n              <!---->\n              <!---->\n              <div class=\"w-100 h-y-container h-column__content h-column__v-align flex-basis-100 align-self-lg-start align-self-md-start align-self-start\">\n                <!---->\n                <div data-colibri-id=\"1821-c12\" class=\"h-text h-text-component style-901 style-local-1821-c12 position-relative h-element\">\n                  <!---->\n                  <!---->\n                  <div class=\"\">\n                    <p>Au prolongement du concept de RSE, il y a le marketing responsable. Pour une entreprise, le marketing responsable consiste \u00e0 identifier les attentes de ses prospects et de ses clients (notamment gr\u00e2ce \u00e0 des enqu\u00eates qualitatives et\n                      quantitatives, des \u00e9tudes de march\u00e9, etc.) afin de s\u2019en servir pour construire une strat\u00e9gie p\u00e9renne en choisissant des axes d\u2019am\u00e9lioration, voire en adoptant un nouveau positionnement. Le marketing responsable \u00e9tablit \u00e9galement\n                      une sorte de code de conduite afin qu\u2019il y ait une coh\u00e9rence entre l\u2019essence m\u00eame de l\u2019entreprise (missions, valeurs, positionnement sur le march\u00e9,\u2026) et ses diff\u00e9rents engagements.<\/p>\n                  <\/div>\n                <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>RSE et strat\u00e9gie marketing digital \u00ab La fonction marketing est identifi\u00e9e comme levier de diffusion de la strat\u00e9gie RSE \u00e0 toute l\u2019organisation et aux parties prenantes, notamment en recueillant le feed-back de ces derni\u00e8res et en orchestrant la communication, les initiatives RSE. \u00bb (Maignan et al., 2005)&#8230; Au prolongement du concept de RSE, il y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width-page.php","meta":{"footnotes":""},"class_list":["post-1821","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RSE et strat\u00e9gie marketing digital - RSE Tunisie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tunisie-rse.com\/index.php\/rse-et-strategie-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RSE et strat\u00e9gie marketing digital - RSE Tunisie\" \/>\n<meta property=\"og:description\" content=\"RSE et strat\u00e9gie marketing digital \u00ab La fonction marketing est identifi\u00e9e comme levier de diffusion de la strat\u00e9gie RSE \u00e0 toute l\u2019organisation et aux parties prenantes, notamment en recueillant le feed-back de ces derni\u00e8res et en orchestrant la communication, les initiatives RSE. \u00bb (Maignan et al., 2005)&#8230; 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